HOW TO MAKE REAL ESTATE “PROFIT”-ABLE

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I was watching “The Profit” last night. I record all of the episodes. Great lessons to be learned. Marcus Lemonis was working with two estranged brothers to grow their drum business. The place was a DISASTER. No process. No organization. Limited production capacity....

FSBO KO’s the Big Mouth Agent

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The big mouth agent loves to talk about NOTHING other than himself. He (or she) spends all their time boasting about how ‘great’ they are and what results they’ve had in the past with the goal of winning over the homeowner. But the FSBO? They couldn’t care less. They...

Magic Mike’s Church of Agentology

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The vast majority of real estate agents just want to be generous. They want their clients to love them, and they’ll do just about anything to make that happen – including slashing their commissions! So the bottom line is this… Your business isn’t a charity, and...

Homeseller vs. The “Zero F***s” Bull

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Do you seriously think a seller is going to enjoy looking at that? I’m a straight-forward guy…akin to the proverbial “bull in a china shop”…especially when it comes to helping agents get listings. So, when I run into someone who dresses like a bum, has horse breath,...

Locked Doors and No Key for Showing

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Upstairs. Door slammed and literally LOCKED shut. That’s been my life lately. And it’s frightening admission…to you, but mostly to myself. I really hadn’t thought about it until 7 minutes ago. I was downstairs in my bedroom. I grabbed a book…”The Blackbook”, by...