Shark bait.

That’s why agents don’t get listings. They are easy prey. They swim blindly without direction in an ocean of predators and they die.

I see this so often. I’ve swallowed up so many delicious morsels of slow swimmers in my time. And I have to tell you…nothing is tastier!

Have you ever watched Shark Tank? It’s a show where a panel of Millionaires and Billionaires receive “pitches” from wannabe entrepreneurs seeking investors in their companies.

Kevin O’Leary, aka “Mr. Wonderful” delights in telling many of them “you’re dead to me. Leave now.”

And while he may be the a**hole of the show, he’s the one helping these guppies the most.

See, he doesn’t tolerate unprepared losers. And they all have these things in common:

They don’t know their metrics.

They have no strategy.

They have nothing unique.

They are not INVESTIBLE.

Why in the world would anyone give money away with no chance of return? Ask yourself, would you invest in a guy who has no track record, or would your check go to the guy with a chart showing 100% gains month after month, who could tell you succinctly how you would be repaid? Choice is easy.

So ask yourself this…

Are YOU investible in the eyes of clients?

Can YOU tell them quickly WHY they should chose you, over and above all other options out there, including doing nothing at all?

Do you have something UNIQUE to offer? TRULY unique?

Can you show them how they will get a return on their investment with you?

Probably not. The only agents I’ve met who are worthy foes, are my Agent On Fire Blaze newsletters subscribers. They hungrily consume my teachings..and any competitor who perilously swims across their path.

Don’t take my comments personal here. It’s just that I know from selling thousands of homes and EASILY beating every agent out of listings almost 100% of the time, that pretty much all agents say the same thing…maybe a twist or two added. But nothing unique enough that I can’t swallow them with one big gulp.

Don’t be the blood in the water that guys like me smell a mile away. It’s not even a fair fight.

You gotta dig your teeth into learning the skills of the people at the top of the food chain if you want to avoid extinction.

If you want to become the Great White in your marketplace FAST, go here:

-Mike Costigan